Tv As You Like It

November, 1993

TV as you Like itThe old Adage "If you can't beat 'em, join 'em" has become the consumer electronics dictum for the Nineties. Companies once considered archrivals are now teaming up in an effort to grab a piece of the industry's latest multibillion-dollar pie: interactive television. Apple and IBM have formed a multimedia software company called Kaleida. Microsoft, General Instrument and Intel are working on a smart cable box, with RCA and IBM developing a smart TV to go with it. Matsu...