The Little Blue Pill
April, 1987
The Little Blue PillMy two assistants and I had just returned from a three-hour lunch at Riccardo's, celebrating the wrap-up of an ad campaign that we had designed and produced under a crunching schedule. The legendary Dr. D.L. Henry, our agency's biggest client, was waiting for us when we got back.We found him in the large conference room, the one we called the cathedral. He was at the head of the table and, as we entered the room, he looked us over pretty good. I could tell he was about to dro...