The Engineering Mentality
September, 1970
The Ad agency for Shell Oil Company used to be fond of making television commercials depicting the passage of automobiles through paper barriers slung across a highway--which was supposed to prove something about Super Shell and a "mileage ingredient" called Platformate. A later campaign, however, turned to the hidden camera and an offensive young man named Tom O'Malley, who posed as an attendant and badgered customers about the product; if they defended it, they were put on the air, c...
