Shock Value
August, 2011
SHOCK VALUEWES CRAVEN created films that became the bloody heart ofcinema's New Horror—box-office killers that assault the audience's complacencyand are populated by demons that are no match for America's ownI EAR IS PERSONAL. Whether it is heights or rats or failure, what frightens us is as varied as what makes us laugh or what we find beautiful. Taste matters. So do experience and culture. But just as some paintings are simply beautiful regardless of context, certain scares transcend the part...