Poetry In Lotion

November, 2006

Poetry in LotionYou have to hand it to Ron Rice, the Hugh M. Hefner of sun-care products. In the late 1960s Rice was working as a chemistry teacher and part-time lifeguard. On a trip to Hawaii he had a eureka moment. Why not make a skin lotion that protects you from the sun's rays while allowing you to tan? Backed by a $500 loan from his dad, Rice began experimenting with coconut and avocado oils, mixing batches in a garbage can in his garage. The first bottle of Hawaiian Tropic sold on July 16,...