Jeremy Bloom Can't Lose

March, 2006

He has the kind of fame usually reserved for beautiful heiresses caught in flagrante delicto or for young men in second-rate boy bands who marry pop goddesses and feel greatly conflicted about it. Still, he refers to himself as a brand, as in "Being a brand benefits me and my sponsors." He has two agents, who see him as a brand as well, although two different brands, as if they too are conflicted or at cross-purposes. He also has a publicist.Identifying his brand is difficult, as Jerem...