It's All Hype

It's All HypeHype Williams is hip-hop's most wanted video director, a college dropout who grew up in Queens and paid his dues manning the smoke machine on film sets. Williams is the guy behind some of the most visually rich clips: Gettin' Jiggy Wit' It by Will Smith, I'll Be Missing You by Puff Daddy, Sweetheart by Mariah Carey, The Rain by Missy Elliott, No Scrubs by TLC and Big Pimpin' by Jay-Z. Known for using multiple camera speeds, fish-eye lenses, reverse angles, flamboyant costumes and fu...