20 Questions: John Peterman

20 Questions: John PetermanHe shares his name and his job as head of a catalog company with the Mr. Peterman character on "Seinfeld." While the fictional Peterman employs Elaine (Julia Louis-Dreyfus), the real John Peterman confronts a marketing challenge: how to convert all those "Seinfeld" viewers into customers. "About 70 percent of the people who know the name from the show don't know we're a real company," says Peterman. "We did research on it."If &qu...