The Trouble With Big Media

February, 1998

If you had to guess which companies would do best in the age of information, you'd probably pick America's biggest and best-known media firms, right? Over the past 15 years, the global spread of personal technology--from laptops to satellite dishes, from cell phones to the World Wide Web--has expanded the market for information into what is rapidly becoming the biggest business on earth.Yet a careful look at the financial performance of this much-hyped sector offers some surprising cautions for...

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