Alanis Morissette Is A Big Deal

May, 1996

Alanis Morissette is a Big DealSomeone comes out of left field every year in the music biz and sells several gazillion copies of a record to a market that didn't exist before. One year, it's the Beatles. Another year, it's Right Said Fred. In 1995, it was Alanis Morissette. This inherent volatility makes the music biz an unreliable place to work. In no other business do you find consumers suddenly trying to read the meaning of their lives in the next big thing.You do find consumers of Morissette...