It's A Baywatch World
January, 1996
It's a Baywatch WorldJust how Big is Baywatch? According to its distributors, the world's biggest show reaches 2.4 billion people per week, 40 percent to 80 percent of whom may be watching. That's a viewership of 1 billion to 2 billion. Baywatch is broadcast in 110 countries and on every continent except Antarctica (where you could probably catch it on a VCR in the rec room at McMurdo Base, anyway). In the Amazon basin, locals crank up gas generators to watch it on mildewed black-and-white TVs....