Coach

CoachThere's a large billboard outside Stanford Stadium that advertises the football team's 1993 season. The home-game schedule, boldly painted on a background of leaping flames under the words Hottest ticket in town, is flanked by a 20-foot-high portrait of the coach who put the heat into this program just by showing up. It's a pretty good likeness as billboard art goes: white hair over tan face, a quiet smile that puts vivid parentheses around his mouth, crow's-feet at the corners of his deep-...