Playboy's Automotive Report

August, 1991

Simply stated, the automobile industry is in chaos. Manufacturers who expected to sell 14,000,000 cars and trucks in 1991 (compared with the 16,000,000 sold in 1986) will be lucky to top 13,000,000. They not only overestimated demand but introduced an abundance of new makes and models at a time when consumers just weren't buying. And they're paying dearly for the miscalculation: Temporary plant closings are increasing. Layoffs and other cost-cutting measures have gone into effect. Detroit's Big...

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