The U.s. Olympic Training Table

The U.S. Olympic Training TablePerhaps you've noticed that, unlike in past years, every third cookie and breakfast cereal in your local grocery is not an official product of the U.S. Olympic team. This situation did not come about by chance. It reflects a shift in the Olympic-sponsorship structure from individual products to corporate sponsors.Of the 41 sponsors of the 1988 U.S. Olympic team, only eight are in the food category. This does not mean that our athletes aren't getting fed. It means t...