Jean Dreams

Jean DreamsNot long ago, Madison Avenue discovered that something very special happened when women started to sheathe their legs and holster their hips in denim jeans. Some of the ads appear opposite: Georges Marciano for Guess Jeans, Calvin Klein and--our favorite--Appaloosa, which makes its pitch by showing what happens when there is an absence of jeans. The effect of these ads was to kindle a cool fire, to explore those aching moments that are kinesthetically poised between restraint and desi...