Smooth Move To Coolers
July, 1986
Smooth Move to CoolersThe Wine Press has consistently savaged coolers. "Not really wine," it sniffs. Of course not; that's the point. Coolers are a whole new dimension in beverages, taking their place alongside wine, beer and soda pop. For want of a better handle, they've been termed adult soft drinks. Coolers have been spectacularly successful because they implement the changing American lifestyle, with its attention to fitness and moderation. Convenience is another prime attraction o...