20 Questions: Joel Hyatt

April, 1985

20 Questions: Joel HyattJoel Hyatt, at 34, is the Ray Kroc of law. Despite widespread criticism from his professional contemporaries, his low-cost Hyatt Legal Services chain (at the moment with 155 offices in 20 states) threatens not only to become the largest law firm of any kind in the world but to change America's ambivalent opinion of lawyers. His method: a slick national-television ad campaign (starring Joel Hyatt), storefront offices located in shopping centers with evening and weekend hou...