The Bad And The Beautiful

January, 1982

The Bad and the BeautifulRiddle of the month: What's unbelievably popular, largely misunderstood, followed religiously by millions and full of offbeat ideas about sex?No, it's not the Pope. It's the soap. Once looked upon as mere filler--video Hamburger Helper--soap operas now boast that they're TV's most popular genre. Soaps make millions, shoot in locations from Natchez to Nassau and have fans so loyal they make collies look like traitors.Why the turnabout? The soaps have rushed from kitchen t...