The Golden Whatever

The Golden WhateverWhen the American Offshore Drilling Supply Corporation merged with the Eastern Electrical Cable Company in 1969 to form Amcorp & Eastern, one of the prime tasks was to select a slogan compatible with the products of both firms. After considerable debate, the phrase "Technology for America at home and at sea" was unanimously approved by the board of directors; but a week later, the slogan was found wanting, when Amcorp & Eastern, as the first step in its diversificati...