The Shirt Off Her Back

The Shirt Off Her BackIt all started, in rather straightforward fashion, as a promotion gimmick based on a promotion gimmick. The K2 Corporation of Vashon Island, Washington, manufactures fiberglass skis, which it prides itself on advertising in offbeat style: G. Washington advises from a dollar bill, "Don't take any wooden skis." Another company brain storm is a T-shirt emblazoned with the K2 logo, available by mail for four dollars. When Sun Valley sponsored an Airline Interline Week...