The Reversal Of The Overheated Image

December, 1968

The Reversal of the Overheated Image"The bark is still there, but the molars are gone." The Avis ad reads: "We try harder."The Electric Circus ad reads: "We try softer." The big reversal of our time is the flip from a service environment of "hardware" to a service environment of "software." By 1820, well before the telegraph became commercial, England had achieved hardware service environments on a considerable scale. Not just the press and cheap...