Banking By The Numbers

August, 1968

Banking by the NumbersTo innocents, from abroad and elsewhere, Zurich's Bahnhofstrasse looks like the main street in a prosperous, dull Swiss city. Its jewelry, watch and fur stores compare favorably with those on New York's Fifth Avenue and London's Old Bond Street. But that's where the comparison ends. Bahnhofstrasse is the world's third largest financial center, after Wall Street and the City in London. One square meter of ground is now worth over $9000. Behind the dignified, Victorian façade...