Familiarity Can Breed Content

Familiarity Can Breed ContentSome years ago, a company in which I held a substantial interest was about to embark on an extensive plant-modernization and expansion program. A key portion of the program called for a very large investment in a particular type of production machinery.Machinery manufacturers had been contacted. They had submitted information and specifications on all their available models. Appropriate executives, engineers and technical experts of the company had made the customary...