The Great American Build-Up

The Great American Build-UpThere are in America today probably fewer than 50 specialists in the art of the build-up. All of them are public-relations experts. Each of them has handled many cases, but they don't like to talk about their work. In fact, the subject of the build-up makes public-relations men nervously uncomfortable. They now have august professional societies with impressive codes of ethics, and they look upon the build-up as the first nonbarber surgeons must have regarded the old r...