The Great Paper Chase

June, 1962

The Great Paper ChaseFuture historians may well call this the era of Follow the Leader. Despite the devotion our society pays, so noisily and incessantly, to the New, the Better, the Different, most people move gleefully along with the great parade, buying, seeing, doing much what all their neighbors buy, see and do. It has become a Madison Avenue truism that the popularity of a product is a virtue in itself, apart from and more enticing than usefulness or sturdiness or attractiveness. We are, i...