What Makes An Executive?

May, 1962

Not long ago, as part of a university survey designed to gauge their understanding of business theories and practices, several hundred entering freshmen were asked this question:"Assuming that you owned a large business firm, what is the principal quality, trait or qualification you would want your executives to possess?"Among the answers were these random -- but fairly typical -- examples:"I'd want my executives to dress well and have good personalities.""They would hav...

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