The Subliminal Pitch

September, 1958

The Subliminal PitchBefore we sanction national exposure of our gray matter to electronic innuendo, observes cautious cartoonist Jack Cole, let us consider the possible consequences of indiscriminate subliminal advertising in TV and the cinema. Let's consider, too, how some might misuse this latest phenomenon in hidden persuasion to achieve mischievous and Machiavellian ends.