The Buttondown Boys In The Frozen North

November, 1957

The Buttondown Boys in the Frozen NorthHave You Ever Seen an Eskimo wearing a pink oxford-cloth shirt? Well, shield your eyes going through Greenland, friend -- pink buttondowns are hotter than mulled glögg up there right now.It began last January. On one of those rare days when being Fowler & Hawkes' television producer seemed better than life on the sheriff's Honor Farm, after all. That morning I'd screened our latest film for 4-T-Fy, the Toothpaste That Strengthens Your Teeth Four Ways. Then...