The Face Is Familiar
August, 1957
If You're One of the hundred million or so persons in the U.S. who flips through at least one big-circulation magazine a month, you've almost certainly spotted the guy on these pages a couple of hundred times. But it's 50 to 1 you don't know his name: Lionel Wiggam. He's far and away the highest-priced, most-in-demand male model in America. He has appeared in more advertisements for a greater variety of advertisers than any other man--or woman or child, for that matter--and he earns 40 bucks an...
