The Abdicating Male

The Abdicating MaleRegard the man in the gray flannel suit: habitat, Madison Avenue. His self-effacing flannel habit is presumed to mean he is conservative, clever-but-cagey — even cautious. Before he OKs a campaign he will consult every authoritative source from polls to encyclopaedias and every sachem from psychiatrists to big shots close to the White House.Yet it is an insufficiently-explored fact that this gentlemen's pitch (whatever the product) is usually emotional: a variation on a one-no...