The Potent Parvenu

October, 1956

The Potent Parvenuplayboy's food & drink editorVodka, according to the ads, will leave you breathless. This pitch makes a particular appeal to those executives who sometimes return to the office right after an important business lunch with a breath strong enough to carry freight. The advertising claim is indeed correct. Vodka will leave you breathless.It will also, if you drink enough of it, leave you speechless and motionless.Vodka is a drink for people who hate liquor. Hence, its recent zoom t...