The Playboy Reader

The Playboy ReaderWe've always edited Playboy for a particular guy: sophisticated, intelligent, urban – a young man-about-town, who enjoys good, gracious living. Potential advertisers are interested in a more specific picture of a magazine's audience, however. So we commissioned an independent market research organization, Gould, Gleiss and Benn, Inc., to conduct a survey of Playboy's readership.A questionnaire was bound into every 37th copy of the April issue and the results received and tabula...