How To Handle Your Advertising Agency

How to Handle Your Advertising AgencyFrom 'How to Succeed in Business without Really Trying,' Copyright, 1952, by Shepherd Mead, Published by Simon & Schuster, Inc.Most businesses must advertise, and therefore -- whether you like it or not! -- you may be forced at one time or another to come in contact with an advertising agency.You have only to read current fiction to know that all agencies are made up of people of low moral fiber. They would naturally drift into this business with its promises...