Sex Sells A Shirt

Sex Sells a ShirtAdvertising men grow grey looking for new ideas, fresh approaches, clever gimmicks for selling their clients' products. The American public is subjected to such an unending barrage of advertising in every conceivable form, every waking hour of the day, it takes a really sensational gimmick to get very much attention. That was the problem that faced the Carson-Roberts Agency a year ago as they searched for a way to publicize a shirt manufacturer named Hartog. The gimmick they cam...